Search Engine Optimization also abbreviated as SEO is a process of developing brand awareness in people. Having a website for online business is not enough to get popularization for the services or products your company deals in. To make website useful for online business one must take help of SEO.
With search engine optimization, SEO expert helps your website to reach out to its potential customers. By working on this technology your website gets acknowledgment in people for its services/products.
SEO is divided into 2 processes and they are as follows:
On-page Optimization: This process includes various techniques to review the website for its technicalities. Whenever an expert receives a website for optimization then he work on this part initially as it is very important aspect to work on for the accurate optimization. Working on this section one can make the website SEO and Crawler friendly. There are numerous technical factors to take care of and I am listing few of them here:
Keywords Research and Implementation: First and foremost the base of any SEO campaign is Keywords. Researching right keywords for your website popularization is very important. An experienced professional can help you In finding the suitable and best keywords to compete with online.
XML Sitemap: Enabling this in your website helps crawler to navigate and fetch WebPages of the website.
Robots.txt: With this file we can let crawlers know that which pages needs to be disallowed for indexing.
Meta Tags: When we search for anything in Google we get results with particular website’s URL, Title and Description. So having Meta Title and Meta Description for each page with insertion of business’s best match keywords uniquely is very important.
URL Structure: Google gives priority to user friendly websites. By having good URL structure (short, specific, rememberable) we can make it easy for users to understand that to which page they are landing on. So try to avoid having extra extensions in the URL instead keep it simple and specific.
Website Loading Speed: Actually this factor decides that your website can retain the users or lose them. We all know that nobody likes and prefer sites those takes time to download. We generally leave those websites and move to another. Try to keep your website’s loading speed under 5 seconds.
There are several other technical factors available those needs keen attention to make website friendly for Crawlers such as: URL and IP Canonicalization, Mobile responsiveness, structured data markup, Google+ Publisher, W3C validation, Internal linking, H tags, Alt tags, Content overview, Custom 404 page etc.
Off-Page Optimization: After completing the above progression we can move to second step, off-page an ongoing procedure. In this, an expert will work on publishing your website with different methods and strategies on numerous platforms. One must have the knowledge to choose platforms accurately. Choose authoritative platforms to publish your website to popularization. Link-building is another name of this work proceeding. It can build or ruin your website’s image online so I would suggest choosing options wisely. There are many tactics to work on such as social bookmarking, Web 2.0, Theme specific directories or major directories, Press release, Infographics, Video submissions, Image submissions, Social profile creation and management, Classified Ads, Local Citations etc. Working on these tactics purely depends upon site’s niche.
Above mentioned are two types of SEO Optimization but we cannot avoid the benefits of working on Social media channels. Let’s take a brief dig into that section as well.
Social Media Optimization: We all are aware of the craze of social channels in people. Almost everyone has social profiles today to share what they are upto with their friends and family. The major Social channels are Facebook, Twitter, Google+, LinkedIn, and YouTube, There is many other social profile creation website available but these are major because of their popularity in people. So if your business is not taking help of these Social platforms then start doing so, it will help your business to get that extra boost by getting connected with real people online. You can directly give answers to their queries via chatting over these channels while promoting your business services/products.
I will compile more information on this subject and get back to it again till then keep on sharing your thoughts in the comments section.