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Beginners Guide to Google Analytics Benefits and Setup

Google Analytics Setup Guide

You have a website but no account in Google Analytics? Whoa!! Then how are you determining results for your website? I mean 1 must understand their audience to have successful online campaign and business. In this article, we will be discussing Google’s very important tool “Google Analytics”.

What is Google Analytics?

Google Analytics is a free service presented by Google in November 2005 to track and report site’s traffic. This tool provides an in-depth report on many important factors that one must track to have an online business.

How does it work?

  1. You will have to follow the instructions given below to complete Signup:
  2. Open Google Analytics in your browser and click on Signup. You would require Gmail account for this.
  3. Add Account Name, Website Name, Website URL, Select industry and reporting time zone.
  4. Click I Accept on Terms of Service Agreement that opens.
  5. Click on Get Tracking ID.

What is the Next Step?

Next step is verification. After getting the Tracking Id (A Universal analytics), you will have to verify it with your website to start monitoring traffic. The code will look like UA-XXXXX-X.

Where to add that code?

To verify your website with Google Analytics, you have two options:

  1. Add that verification code in the head file of the website. This way you don’t need to add this code separately on each webpage.
  2. Add that verification code in the body of the website. If you choose this method for verification then you have to add verification code on each webpage of the website individually.

Once you complete the verification process, you can track traffic coming to your website. Good Luck 🙂

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